Client

OsteVit-D is an Australian-owned Bone Health brand specializing in vitamin D and calcium supplements designed to support healthy bones for people of all ages.

Project Goal

The client sought a website redesign to address several key challenges. Their existing website was outdated and lacked user-friendliness. Additionally, the similarity between product labels made it difficult for customers to distinguish between items. The client also wanted to emphasise the brand’s signature yellow colour to make it more prominent in their visual identity.

Solution

To meet the client's objectives, we began by developing wireframes to establish and gain approval for the website's structure. Next, we organized the product range into clear categories based on key differences, such as whether the supplements included calcium or required daily versus weekly consumption. These distinctions were incorporated into the product cards to reduce customer confusion.

We also proposed the addition of a Comparison Page, which the client approved immediately. This feature allows users to easily compare product attributes side by side, enhancing clarity and decision-making.

In terms of visuals, the brand lacked formal guidelines but emphasized the importance of making the yellow stand out against the blue. The client specifically requested that yellow not be treated as a secondary color. To achieve this, we strategically applied yellow to key design elements, including product backgrounds, buttons, and the footer, ensuring it stood out without overwhelming the design.