Challenge

When LG updated its brand, every digital asset had to follow suit. As the agency responsible for the new digital work, our job was to interpret dense brand guidelines and apply them consistently across new landing pages.

The challenge: the website module guidelines lived in a 500-page PDF, making it slow and error-prone to find the right module for each build.

Solution

I rebuilt the guidelines as a Figma design system library, covering not just foundations like colour and typography but every website module, ready and responsive out of the box.

Landing page production sped up significantly. With modules already built, the team could focus entirely on copy, imagery, and layout composition, rather than reconstructing components from a PDF each time.