Fyber is a company that creates fine quality carpets and rugs. They make carpets for high-end hotels, resorts, art galleries, designer fashion boutiques and private homes worldwide.
Their website was outdated and not user-friendly.
Since the website had many products in different categories, they were confusing and hard to find. So, the products were organised into categories and separated on the website according to their group - Envy, Fyber collections, Fletco and Rugs. Also, there were essential pages that were hidden or difficult to find. The outcome was a more modern and user-friendly website that translates what the brand represents.
Agency: Design Fox
Creative director: Martin Liu
Lead designer: Thatiana Ferreira