Project

LG partnered with MasterChef Australia for 18 years. Through the show, LG supplied home appliances while showcasing its latest product innovations. Over the years, the partnership included bespoke TV commercials, cooking series with the show’s winners, and engaging digital activations—driving increased product sales and strengthening brand recognition.

For this reason, LG needed a short video that brought together everything created throughout the MasterChef Australia partnership, highlighting both the work and the results. The video was designed to be showcased at an internal LG conference.