Client

HALO Technologies has established itself as a leading global provider and developer of financial services and technology. By combining expert knowledge and superior technology, HALO Technologies has been able to deliver institutional-grade investment tools to everyday investors.

Project Goal

The primary objective of this undertaking was to revamp the web and mobile user interfaces, enhancing overall user-friendliness.

Solution

Recognizing the outdated appearance and lack of user-friendliness in Halo's existing platform, I joined forces with Alessandro Floridi, the UX Designer Lead, at the project's inception, where I assumed responsibility for the UI component.

From the beginning, I worked diligently to preserve the visual identity crafted by Alessandro, offering unique solutions tailored to each interaction. Given the intricacies associated with diverse screens and components, the project presented a significant complexity. Nevertheless, by adhering to the best UX/UI practices, we systematically designed each element to maintain consistency throughout the platform, ensuring an optimal user experience.