Client

Evermed helps people to manage ongoing medication by providing a service that simplifies the process of managing prescriptions and obtaining medication that can be delivered quickly and on time to their doors.

The technology provides a simple, easy-to-use application that allows you to upload and store your prescriptions and reminds you to order when running low. They provide access to a broad network of pharmacy partners that offer a discreet, same-day courier service delivering your medication to your door.

Project Goal

The client needed a brand, visual identity for mobile and a Website (www.evermed.com.au) that conveyed Evermed position and beliefs. The brand personality was described as a slightly over-caring mother, human, friendly and professional, honest, modern, intuitive, helpful and supportive. Also, they emphasised how vital the reminder and ongoing features are because they want to make it easier for people who have to buy medications constantly.

Solution

The logo is based on the initial of Evermed - "e" - and the infinite icon. The infinity symbol represents a line that never ends, depicting the simple and smooth cycles of the service.

The logotype, illustrations, icons, mobile and website assets were thought to convey the human and friendly aspect of the business.